What Is The Search Engine Optimization

What Is The Search Engine Optimization

What Is The Search Engine Optimization :

What Is The Search Engine Optimization Or Introduction:

What Is The Search Engine Optimization : SEO (Search Engine Optimization) can be divided into two parts search engine and optimization that together called as search engine optimization.
Search engines are like software, which helps us to find the information over the web. There are lots of search engines but people mostly used Google, Yahoo, and Bing.

Optimization is like to retrieve the data related to our search keywords.

What Is Search Engine Optimization And How Does It Work :

Search Engine Optimization Three Important Parts :

  • In the Search engine optimization three things are must know for us:
  • Crawler
  • Indexer
  • Ranking algorithm

Crawler For Search Engine Optimization :

As the websites launched, crawler also called as spiders they go through the websites source code only and stored it into a local server. it is the process of retrieving all the web pages linked to the website.
After that, the indexers are gone through the data stored in the local server.

Indexed For Search Engine Optimization :

It indexed that in different categories of particular type and stored it in the main server. it is the process of creating an index for all the fetched web pages and stored them into a database where it can be later retrieved.

Ranking Algorithm For Search Engine Optimization On Google:

Suppose one user requested a query by the browser at the same time search engines trying to retrieve the best results for its query for this the Ranking algorithm are used.

SEO Techniques :

On-Page SEO :

In this technique we have to check the relevancy of the contents, the value of the keywords, HTML tags, meta tags, meta description, URL, loading speed, images. Giving an appropriate title to every page. In this SEO (Search Engine Optimization) technique, we have to majorly focused on title and meta description which helps to increases the user engagement towards your website.

Off-Page SEO :

Off-Page SEO (Search Engine Optimization) technique which includes link building, forum commenting, blogging, article submissions, search engine  submission, do-follow link building, external links, social networking sites, social bookmarking, directory submissions.

There Are 3 Things To Remember While Doing SEO :

White Hat SEO :

In this technique, we would follow the guidelines of search engines while doing the SEO (Search Engine Optimization), visitors will visit our website organically. This is the best method we should follow in SEO. This technique takes a long time to improve the ranking of your site but gives a long-lasting satisfaction and better results.

Black Hat SEO :

In black hat SEO (Search Engine Optimization), we don’t follow the search engines guidelines, it is like we are forcing the search engines to promote the website. This technique gives fast results but not long lasting growth of your website. This is an unethical practice for this our website could be banned and penalized by search engines. I suggest you guys don’t go through this type of SEO technique.

Grey Hat SEO :

This is another one technique in which we can use both methods white hat and black hat but while applying this remember the ratio like white hat SEO 90% and 10% use of black hat SEO. This technique sometimes works and sometimes not. If this technique works on then you can rank your website at a good position in the search engines and also increases the traffic of your website.
SEO is the most important factor to rank your website in search engines.

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